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Wednesday, Jun 7, 2023
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5 Ways to Make Your Family Business Successful


Family businesses may be popular, but that doesn't mean they're all successful: The reality is that the majority of family-run businesses don't last past the first generation.


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Non, some or total ownership

The fact that you are reading this says that you, an influencer – coach, salesperson, small business owner, entrepreneur, or team leader – are likely NOT in the category of ‘no ownership,’ which means you take no responsibility for your results. That leaves two options: ‘Some ownership’ or ‘total responsibility.’

Most of us have been conditioned to only take “some ownership” over our performance. Notice that whenever a divisive political, economic or social issue crops up, people are quick to blame everyone else. But remember, fault is a low intelligence concept.

In the 1950’s, Earl Nightingale said, “To be successful, we must look at what everybody else is doing and consider doing the opposite.” Observe those who blame others. Look at people who blame the economy. Look at people who blame their service, their circumstances, their family, their history, their lack of talent, the weather, Britney Spears and everything else they can think of, for bad consequences.

Consider doing the opposite. Consider joining the minority who really do choose to take total ownership over their results. You will be given the riches that the many who only take “some ownership” will never find. Be willing to own ALL your results, good and bad. Great salesmen sell by consciously crafting their messages and when they fail, they shift objection and rejection into a great opportunity to redraft their message. They own the result.

Be willing to own ALL the results of your company, as a leader, good and bad. Great leaders look across the hall when things go well and tell their team “you made it happen” and look inside when things don’t go well and tell themselves “I’m responsible for it.” They own the result, especially when things don’t go well. Bottom line, as my great friend Hal Elrod (also a contributor to my book Cutting Edge Sales) taught me, to the degree that you take responsibility for everything in your life, you will be able to improve anything in your life.

Great influencers settle for nothing less than total responsibility.

By Jon Berghoff

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