ICEA sees value in Fahari at the cheap prices. Skin in the game. I applaud that.
Of course, they may have other plans eg Ndegwas selling their properties to Fahari at "full price" in exchange for discounted shares.
Who remembers their attempt to sell dying Ennsvalley to Unga for shares in Unga?
Then they "convinced" the compromised board to pay 700mn for lousy Ennsvalley.
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett